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Maison Balzac

As a part of my study at The University of Melbourne, I took a unit that focuses on building content strategy for a range of communication channels and platforms. As a part of this unit I picked a client to help produce campaign content for, where I advanced my skills in practical production, copywriting, persuasive messaging, and creative narratives.

The client I selected, Maison Balzac, is a houseware retail brand whose audience consists of individuals of all genders, aged 25-50, with middle to high income. Its brand personality can be summed up as authentic, refined, and ethereal. In my work, I crafted a campaign consisting of a blog post, social media posts, a print advertisement, and a video storyboard, emphasising the brand’s French-chic and playful concept.

An attention-grabbing print advertisement I made highlighting Maison Balzac's well known playfulness, with a pun matching the bizarreness of promoting a piece of tableware with a crab. (product pictured)
A mock-sponsored Instagram post I wrote for @taramilktea with messaging matching her brand. Tara is a travel blogger dedicated to posting about her daily lifestyle and adventures. Despite that, she often receives questions about the decor in her studio whenever she is back home which is why I selected her as an ambassador for this campaign.
Another mock-sponsored Instagram post I wrote for this campaign. This time with messaging tailored for @thedarlingassembly. thedarlingassembly aka Erin, is a creative director based in Melbourne. Being a high-income earner and home-maker, Erin perfectly encapsulates the target audience of Maison Balzac and attracts a similar follower base, which is why I chose her as an ambassador for this campaign as well.

To see more of my work on this campaign, have a look at the following folios:

View content strategy folio View video folio

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